Wednesday, February 12, 2020


I probably should be writing about Valentine's Day or President's Day but a VERY important day for Susanville Market just passed and must be recognized! This day does have to do with leadership and relationships so it speaks a bit to both holidays. 

On January 8th 2001 Todd Eid, wife Joyce and their two adorable young daughters moved to Susanville. He came to join our team at Susanville Market as our new Store Director. We could not have been luckier. Todd had lived in Clearlake since 1975, his first job was sorting bottles in a mom and pop grocery store at the age of 14. In 1979 he went to work for Foods Etc where he stayed for 22 years. When he left Foods he was their Grocery Manager. That's a full career of experience right there. 
Such an outgoing and friendly guy, Todd knew darn near everyone in Clearlake so it was tough for him to be new in town. I just love to tell this part of the story: after the move Todd would stand in his front yard and wave enthusiastically at neighbors as they came home from work, he did this every day until they (perhaps just wore down) waved back :). When he wanted to meet the people next door Todd kicked soccer ball over the fence and said "come on kids, let's go meet the neighbor!". That's how he is. He brings friendship, loyalty, caring, hard work and extensive business knowledge to our Ville. Deeply involved with the community through Rotary, College Foundation, LAFCO, County Fair Board, School Site Council.... I know there are others. 

Todd has a whole bunch of outdoor experience too, barefoot water skiing, skydiving, golfing, hiking, mountain climbing, bungee jumping, bike riding, scuba diving (Dive Master) and he's a pilot. Todd says he knew Lassen County was THE place to live for outdoor activities. His latest activity is being a grandpa and THIS makes his whole world brighter!

It wasn't long at all until Todd became a fixture in our store and our community. So many young people have learned their work ethic through him. We couldn't be prouder to have him as our Store Director and as our friend. 

Thank you Todd Eid for making us the Hometown Proud Supermarket we are! You're the BEST in the business!

Happy Valentines Day Everyone!

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